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HBR's 10 Must Reads 2024: A Year's Worth of Management Wisdom

**Ready to stay ahead of the curve in the ever-evolving business landscape?** HBR's 10 Must Reads 2024 offers a curated collection of insightful articles that encapsulate the most impactful management thinking from the past year.

Why This Book Matters

This book serves as a comprehensive guide to navigating the complex challenges and opportunities of today's business environment. It brings together the best of Harvard Business Review, providing you with:

* **Cutting-Edge Insights:** Gain access to the latest ideas and best practices from leading industry experts, including Satya Nadella, Lynda Gratton, and many more.

* **Real-World Examples:** Learn from the experiences of successful companies like Nestlé and TikTok, gaining valuable lessons applicable to your own organization.

* **Actionable Strategies:** Equip yourself with the tools and knowledge to tackle critical management challenges, from DEI and ESG initiatives to navigating conflict and embracing digital transformation.

Key Topics Explored

This volume delves into essential management topics, offering practical guidance and actionable insights:

* **Redefining Management:** Explore the evolving role of managers in today's dynamic business world, emphasizing collaboration and fostering individual growth.

* **ESG Integration:** Discover how to effectively integrate ESG goals into your company's core business model, driving sustainable growth and stakeholder value.

* **Navigating Web3:** Separate the hype from the reality of Web3 and identify actionable opportunities for your business to leverage this emerging technology.

* **Generational Diversity:** Learn how to manage conflict and foster collaboration across generational differences, harnessing the unique strengths of each generation.

* **C-Suite Skills:** Identify the most critical soft skills required for success in the C-suite and develop the necessary competencies to lead effectively.

* **Digital Transformation:** Empower your employees to develop the skills and capabilities needed to drive successful digital transformation within your organization.

A Closer Look at the Content

This meticulously curated collection of articles features insightful pieces like:

* **"Managers Can't Do It All,"** by Diane Gherson and Lynda Gratton: Explore the shifting responsibilities of managers and how to effectively delegate for optimal team performance.

* **"What Is Web3?,"** by Thomas Stackpole: Demystify the complexities of Web3, highlighting its potential impact on businesses and identifying opportunities for innovation.

* **"Selling on TikTok and Taobao,"** by Thomas S. Robertson: Learn how to effectively leverage social commerce platforms like TikTok and Taobao to reach new markets and drive sales.

* **"Managing in the Age of Outrage,"** by Karthik Ramanna: Navigate the increasingly volatile online landscape and develop strategies for mitigating reputational risks.

* **"The Five Stages of DEI Maturity,"** by Ella F. Washington: Understand the different stages of DEI maturity and identify strategies for fostering a truly inclusive and equitable workplace.

* **"The Essential Link Between ESG Targets and Financial Performance,"** by Mark R. Kramer and Marc W. Pfitzer: Discover the tangible link between ESG goals and financial performance, demonstrating the value of sustainability initiatives.

* **"Make the Most of Your One-on-One Meetings,"** by Steven G. Rogelberg: Optimize your one-on-one meetings to foster open communication, build stronger relationships, and achieve tangible results.

* **"Harnessing the Power of Age Diversity,"** by Megan W. Gerhardt, Josephine Nachemson-Ekwall, and Brandon Fogel: Explore the benefits of age diversity and develop strategies to effectively manage and leverage the skills of different generations.

* **"The C-Suite Skills That Matter Most,"** by Raffaella Sadun, Joseph Fuller, Stephen Hansen, and PJ Neal: Identify the essential soft skills required for C-suite leadership, including emotional intelligence, strategic thinking, and effective communication.

* **"Your Company Needs a Space Strategy. Now.,"** by Matthew Weinzierl, Prithwiraj (Raj) Choudhury, Tarun Khanna, Alan MacCormack, and Brendan Rosseau: Explore the importance of a well-defined space strategy for optimizing productivity, collaboration, and innovation.

* **"Democratizing Transformation,"** by Marco Iansiti and Satya Nadella: Uncover the power of democratizing digital transformation, empowering employees at all levels to drive innovation and create a more agile organization.

The HBR's 10 Must Reads Series

HBR's 10 Must Reads series offers a definitive collection of books designed for leaders of all levels, from aspiring managers to seasoned executives. This series provides essential insights into key management topics, including:

* **Leadership:** Develop the skills and attributes needed to inspire and motivate your team, building a high-performing and engaged workforce.

* **Strategy:** Craft and implement strategic plans that align with your organization's vision and drive sustained growth and success.

* **Change:** Effectively manage change within your organization, fostering a culture of adaptability and resilience in the face of challenges.

* **Managing People:** Cultivate effective relationships with your team, fostering collaboration, trust, and high morale.

* **Managing Yourself:** Develop self-awareness, enhance your personal effectiveness, and achieve greater career satisfaction.

**HBR's 10 Must Reads 2024 is an invaluable resource for anyone looking to stay informed, enhance their leadership skills, and drive organizational success.** This comprehensive collection of articles offers practical insights, actionable strategies, and the latest management thinking from some of the world's leading experts.

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HBR's 10 Must Reads On AI

The next generation of AI is here—use it to lead your business forward.

If you read nothing else on artificial intelligence and machine learning, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand the future direction of AI, bring your AI initiatives to scale, and use AI to transform your organization.

This book will inspire you to:

- Create a new AI strategy

- Learn to work with intelligent robots

- Get more from your marketing AI

- Be ready for ethical and regulatory challenges

- Understand how generative AI is game changing

- Stop tinkering with AI and go all in

This collection of articles includes "Competing in the Age of AI," by Marco Iansiti and Karim R. Lakhani; "How to Win with Machine Learning," by Ajay Agrawal, Joshua Gans, and Avi Goldfarb; "Developing a Digital Mindset," by Tsedal Neeley and Paul Leonardi; "Learning to Work with Intelligent Machines," by Matt Beane; "Getting AI to Scale," by Tim Fountaine, Brian McCarthy, and Tamim Saleh; "Why You Aren't Getting More from Your Marketing AI," by Eva Ascarza, Michael Ross, and Bruce G. S. Hardie; "The Pitfalls of Pricing Algorithms," by Marco Bertini and Oded Koenigsberg; "A Smarter Strategy for Using Robots," by Ben Armstrong and Julie Shah; "Why You Need an AI Ethics Committee," by Reid Blackman; "Robots Need Us More Than We Need Them," by H. James Wilson and Paul R. Daugherty; "Stop Tinkering with AI," by Thomas H. Davenport and Nitin Mittal; and "ChatGPT Is a Tipping Point for AI," by Ethan Mollick.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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HBR Guide To Executing Your Strategy (HBR Guide)

Put your strategy into action.

Even the best competitive strategies mean nothing if they aren't executed well. Yet many organizations struggle when they move from defining a strategy to actually applying it. Somehow, all the careful planning falls apart, initiatives fail, and leaders are left wondering how to pick up the pieces.

The HBR Guide to Executing Your Strategy is here to help. This book offers leaders and managers tips and advice for sharing the strategy with your employees, making the shift toward the right objectives, and seeing your strategy come to fruition.

You'll learn how to:

- Understand the "why" behind your strategy

- Identify the capabilities you have—and the ones you need

- Communicate objectives and priorities effectively to your team

- Prioritize strategic projects and let go of outdated ones

- Encourage cross-silo collaboration toward organizational goals

- Adjust course when necessary

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Difficult Conversations (HBR 20-Minute Manager Series)

You have to talk with a colleague about a fraught situation, but you're worried that they'll yell, or blame you, or shut down. You fear your emotions could block you from a resolution. But you can communicate in a way that's constructive--not combative. Difficult Conversations walks you through:

Uncovering the root cause of friction

Maintaining a positive mind-set

Untangling the problem together

Agreeing on a way forward

Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives--from the most trusted source in business. Also available as an ebook.

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Managing Your Anxiety (HBR Emotional Intelligence Series)

What's the worst that can happen?

Anxiety is the most prevalent mental disorder worldwide. But rumination, worry, and catastrophizing don't have to hold you back at work. By understanding how anxiety works, you can better manage these feelings.

This book will help you distinguish stress from anxiety, use self-compassion and mindfulness to combat the symptoms, find the support you need, and move forward more comfortably and confidently in your job.

This volume includes the work of:

- Alice Boyes

- Judson Brewer

- Rasmus Hougaard

- Jacqueline Carter

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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HBR Guide to Designing Your Retirement

Set yourself up for a successful transition.

Retirement is perhaps the greatest and most deeply personal career transition you'll ever make. Will you switch gears, slow down, or stop work entirely? Will you have the money, the good health, and the companionship you need to enjoy it?

The HBR Guide to Designing Your Retirement provides the practical tips, research, stories, and advice you need to take stock of your skills and interests and define retirement for yourself.

You'll learn how to:

Assess your readiness to make the transition

Craft a plan to slow your pace—or stop working altogether

Experiment with possible future selves

Find new ways to apply old skills

Communicate your plan to key partners

Bridge your old identity to your new one

Stay connected

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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All-in On AI: How Smart Companies Win Big with Artificial Intelligence

A Wall Street Journal bestseller

A Publisher's Weekly bestseller

A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice.

Though most organizations are placing modest bets on artificial intelligence, there is a world-class group of companies that are going all-in on the technology and radically transforming their products, processes, strategies, customer relationships, and cultures.

Though these organizations represent less than 1 percent of large companies, they are all high performers in their industries. They have better business models, make better decisions, have better relationships with their customers, offer better products and services, and command higher prices.

Written by bestselling author Tom Davenport and Deloitte's Nitin Mittal, All-In on AI looks at artificial intelligence at its cutting edge from the viewpoint of established companies like Anthem, Ping An, Airbus, and Capital One.

Filled with insights, strategies, and best practices, All-In on AI also provides leaders and their teams with the information they need to help their own companies take AI to the next level.

If you're curious about the next phase in the implementation of artificial intelligence within companies, or if you're looking to adopt this powerful technology in a more robust way yourself, All-In on AI will give you a rare inside look at what the leading adopters are doing, while providing you with the tools to put AI at the core of everything you do.

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Multigenerational Workplace (HBR Insights)

Seize the benefits of the five-generation workforce.

Generational distrust and ageism are seeping into organizations worldwide. Differences over communication style, technology preferences, identity, and politics are fueling harmful stereotypes and hurting team performance. It doesn't need to be this way. Smart leaders are harnessing age diversity and encouraging mutual learning, cross-generational collaboration, and a culture that embraces both similarities and differences across age groups. Multigenerational Workplace: The Insights You Need from Harvard Business Review will help you bridge divides, reduce prejudice, and unlock the benefits of age-diverse teams.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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HBR Guide To Navigating The Toxic Workplace (HBR Guide)

Is your workplace toxic?

Toxic workplaces take many forms. Whether you're dealing with a narcissistic boss, a backstabbing colleague, endless microaggressions, or a culture of overwork and burnout, it can feel impossible to know what to do. Should you address the issue directly, play office politics, go to HR, or just keep your head down?

The HBR Guide to Navigating the Toxic Workplace will help you set boundaries and change what you can while maintaining your mental health and self-respect through some of the toughest interpersonal challenges you'll face at work.

You'll learn how to:

Recognize what's fixable

Help bring problems to light

Keep your performance up

Protect your reputation and your career

Prevent a toxic culture from infecting your team

Rebuild trust and psychological safety

Move on if you choose, without burning bridges

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Inclusion (HBR Emotional Intelligence Series)

Everyone deserves to feel a sense of respect and belonging. And we all want our coworkers to feel safe, heard, and free to be their authentic selves at work. But being an inclusive colleague doesn't always come naturally.

This book will teach you how to be more empathetic, accepting, and socially aware, so you can create a more inclusive work environment—starting with yourself.

This volume includes the work of:

- Ella F. Washington

- DDS Dobson-Smith

- Selena Rezvani

- Stacey A. Gordon

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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HBR's 10 Must Reads for Mid-Level Managers

Collaborator. Communicator. Connector. Coach.

As a mid-level manager, you're being tasked with more than ever before. You're expected to lead innovation, develop talent, execute on strategy, create an inclusive culture, and help your people adapt to constant change. How can you do it all and be successful?

If you read nothing else on being an effective mid-level manager, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the best ones to help you build buy-in up and down your organization, secure time and resources for key projects, and lead change—all while getting the most important work done.

This book will inspire you to:

- Build winning teams and develop talent

- Transform your role from intermediary to innovator

- Foster a culture of psychological safety

- Balance being a leader with being an individual contributor

- Form partnerships and leverage internal networks

- Lead your organization from the middle

This collection of articles includes "Managers Can't Do It All," by Diane Gherson and Lynda Gratton; "The Real Value of Middle Managers," by Zahira Jaser; "In Praise of Middle Managers," by Quy Nguyen Huy; "Managing Your Boss," by John J. Gabarro and John P. Kotter; "Get the Boss to Buy In," by Susan J. Ashford and James Detert; "The Secrets of Great Teamwork," by Martine Haas and Mark Mortensen; "How the Best Bosses Interrupt Bias on Their Teams," by Joan C. Williams and Sky Mihaylo; "Making the Hybrid Workplace Fair," by Mark Mortensen and Martine Haas; "Why Strategy Execution Unravels—and What to Do About It," by Donald Sull, Rebecca Homkes, and Charles Sull; "The Leader as Coach," by Herminia Ibarra and Anne Scoular; "Make the Most of Your One-on-One Meetings," by Steven G. Rogelberg; "Learn When to Say No," by Bruce Tulgan; and "Begin with Trust," by Frances Frei and Anne Morriss.

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Breaking Through: Communicating to Open Minds, Move Hearts, and Change the World

A Wall Street Journal Bestseller

Pfizer's trailblazing communications leader, Sally Susman, reveals how we can break through the noise to get our message across and make positive change.

A global pandemic. A roller-coaster economy. Political tensions ready to ignite, and common civility at an all-time low. For leaders, the pressures and the stakes could not be higher. And in such a stormy, often dangerous world, communications can no longer be considered a soft skill. The ability to reach people and drive public conversation is a rock-hard competency.

In this wise and inspiring book, Sally Susman, the renowned head of corporate affairs at global biopharmaceutical giant Pfizer, tells the fascinating story of how the company managed the massive communications challenge that came with Covid-19 and the race to produce an effective vaccine. Just as crucial as creating the vaccine itself was the task of winning people's hearts and minds, and Susman highlights the principles that enabled her to break through, connect, and help move people forward, not only at Pfizer but over a long and stellar career. She shows how clarifying and channeling your intention is an essential first step: What are you trying to say? She illustrates how leaders need to muster the courage to be candid in order to be effective and how, in order to connect, they must both disarm with humility and delight with humor. As a gay, married woman, she talks forthrightly about the challenges and opportunities of embracing who you are, both at home and in the workplace.

Susman's stories will draw you in with their warmth and humanity, and enlighten and motivate you with their insight and passion. Breaking Through is essential reading for any leader who faces the daunting challenge of communicating in our noisy, turbulent world.

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Generative AI (HBR Insights)

Disruptions in the global supply chain bring companies to a standstill.

Supply and demand shocks. Labor shortages. International trade wars. As businesses and customers struggle to get the products they need from across the globe, manufacturers must reassess how they operate, from rethinking offshore options to exploring new technologies.

Supply Chain: The Insights You Need from Harvard Business Review will help you better understand the dynamics at play worldwide and identify the risks in your supply chain network so you can ensure resilience without sacrificing competitive advantage.

Business is changing. Will you adapt or be left behind?

Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow.

You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

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HBR Guide To Your Job Search (HBR Guide)

Land the job of your dreams.

You're ready to take the next step in your career. But securing the right role can take a lot of work—and a lot of time and energy. How do you move forward without getting overwhelmed by the process?

The HBR Guide to Your Job Search is here to help. Whether you’re new to the workforce or have a well-established career, this book contains practical advice for navigating your job hunt.

You'll learn how to:

- Structure your search strategically

-Translate your strengths into a strong personal story

- Activate your network to find opportunities

- Write a résumé that gets callbacks

- Craft answers to common interview questions

- Set yourself up for success in your new role

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Grit (HBR Emotional Intelligence Series)

In the face of hardship, you need perseverance and determination.

You need grit. But how do you build it?

This book explores how you can persist in difficult situations. You'll learn how to convince yourself to do hard things, find support in trying circumstances, and know when you're pushing yourself too hard.

This volume includes the work of:

- Angela Duckworth

- Misty Copeland

- Shannon Huffman Polson

- Tomas Chamorro-Premuzic

How to be human at work. The HBR Emotional Intelligence Series features smart, essential reading on the human side of professional life from the pages of Harvard Business Review. Each book in the series offers proven research showing how our emotions impact our work lives, practical advice for managing difficult people and situations, and inspiring essays on what it means to tend to our emotional well-being at work. Uplifting and practical, these books describe the social skills that are critical for ambitious professionals to master.

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HBR Guide to Unlocking Creativity (HBR Guide)

Anyone can think more creatively and unlock innovation.

Creativity is the key to innovation, but too many projects and teams are organized in ways that stifle new ideas. You need to ensure that creativity can thrive—and that you are part of the process.

Fortunately, anyone can use method-driven approaches to teach and learn creativity. The HBR Guide to Unlocking Creativity will show you how to reach your creative potential, manage creative collaboration, and achieve groundbreaking results.

This guide will help you:

Understand the neuroscience of creativity

Run better brainstorming sessions—in person or virtually

Use design thinking to generate new solutions

Model a mindset of curiosity and experimentation

Balance creativity with productivity

Bring breakthrough ideas to life

Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

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Good Power: Leading Positive Change in Our Lives, Work, and World

A Wall Street Journal Bestseller

Former IBM CEO Ginni Rometty delivers a powerful combination of memoir, leadership lessons, and big ideas on how we can all drive meaningful change.

Ginni Rometty led one of the world's most iconic companies, and in Good Power she recounts her groundbreaking path from a challenging childhood to becoming the CEO of IBM and one of the world's most influential business leaders. With candor and depth, Rometty shares milestones from her life and career while redefining power as a way to drive meaningful change in positive ways for ourselves, our organizations, and for the many, not just the few—a concept she calls "good power."

Rometty's "memoir with purpose" combines the experiences that defined her life—personal hurdles, high-stakes decisions, passionate advocacy—with the actionable advice of a coaching session to highlight lessons that shape authentic leadership. Behind-the-scenes stories and practical guidance offer us a blueprint for how we can all use good power to advance our careers, inspire our teams, improve our companies, and create healthier societies.

The book begins with raw, vivid memories from Rometty's youth and early professional years as she recalls the trauma and the role models that formed her belief that how we lead is as important as what we achieve. She learns early on that good power is a choice available to everyone, even to those without money, status, or impressive titles.

Rometty then shows us how her concept of good power evolved as she grew from a first-time manager to a transformative CEO. Stories told through the lens of five principles—be in service of others; build belief; know what must change and what must endure; steward good tech; be resilient—reveal tools that anyone can apply to achieve real change at any stage of their life and work.

Rometty also encourages us to use good power at scale to bring about urgent societal change. She shares insights from her own journey to create a more equitable world by leading the SkillsFirst movement, which connects underserved populations with family-sustaining jobs by transforming hiring, education, and training.

With heart, humility, and conviction, Good Power offers an inspiring, compelling guide to creating meaningful change in our lives.

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HBR's 10 Must Reads On Managing Yourself (Vol. 2)

Position yourself for success.

Get more of the management ideas you want, from the authors you trust, with HBR's 10 Must Reads on Managing Yourself (Vol. 2). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you stay engaged, be productive, and continue to grow throughout your working life.

With insights from leading experts including Susan David, Joseph Badaracco, and Laura Morgan Roberts, this book will inspire you to:

- Identify your purpose and translate it into action

- Make time to learn—and stay relevant in a world of rapid change

- Turn your strengths into superpowers

- Spend more time on the work that matters

- Tackle even your toughest decisions with confidence

- Reduce burnout from collaboration

- Take a stand for yourself and for others

This collection of articles includes "From Purpose to Impact," by Nick Craig and Scott A. Snook; "Learning to Learn," by Erika Andersen; "Making Yourself Indispensable," by John H. Zenger, Joseph R. Folkman, and Scott K. Edinger; "Make Time for the Work That Matters," by Julian Birkinshaw and Jordan Cohen; "Collaboration Without Burnout," by Rob Cross, Scott Taylor, and Deb Zehner; "Emotional Agility," by Susan David and Christina Congleton; "How to Tackle Your Toughest Decisions," by Joseph L. Badaracco; "How Dual-Career Couples Make It Work," by Jennifer Petriglieri; "Cultivating Everyday Courage," by James R. Detert; "Be Your Own Best Advocate," by Deborah M. Kolb; "Building an Ethical Career," by Maryam Kouchaki and Isaac H. Smith; "When and How to Respond to Microaggressions," by Ella F. Washington, Alison Hall Birch, and Laura Morgan Roberts.

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

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