Nhà Xuất Bản Macmillan Business

Win Every Argument

The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan.

'A masterclass from one of the most formidable debaters and interviewers of our time' – Riz Ahmed

Arguments are everywhere – and especially given the fierce debates we’re all embroiled in today, everyone wants to win. Strong arguments, made in good faith, also have intrinsic value as they help us solve problems, uncover new ideas... and can also simply be fun.

In this riveting guide to the art of argument, British-American journalist Mehdi Hasan reveals for the first time how to communicate with confidence, rise above the tit for tats on social media, and triumph in a successful and productive debate. Whether you're making a presentation at work, conducting interviews, or debating current political issues with a friend, Hasan will teach you how to sharpen your speaking skills to make the winning case.

'Indispensable' – Naomi Klein, author of No Logo and The Shock Doctrine

Leadership Strategy And Tactics

The Instant Number One International Bestseller.

Leadership Strategy and Tactics is the essential and practical guide to leadership and how to excel at it from Jocko Willink, the co-author of the number one New York Times bestseller Extreme Ownership.

Leadership is the most challenging of human endeavours. It is often misunderstood. It can bewilder, mystify and frustrate even the most dedicated practitioners. Leaders at all levels are often forced to use theoretical guesswork to make decisions and lead their troops.

It doesn’t have to be that way.

There are principles that can be applied and tenets that can be followed. There are skills that can be learned and manoeuvres that can be practised and executed. There are leadership strategies and tactics that have been tested and proven on the battlefield, in business and in life.

Retired Navy SEAL Officer Jocko Willink delivers his powerful and pragmatic leadership methodology that teaches how to lead any team in any situation to victory. Here, you will learn how to:

- Deal with egos and the problems they cause

- Earn and build trust with both your subordinates and superiors

- Instil pride in your team, without creating arrogance

- Overcome challenges presented by a micromanaging, indecisive or weak boss

- Create a disciplined team that regulates itself

- Use leadership as a tool to teach, mentor, train and correct behaviour of team members

- Operate at a maximum level of efficiency – and reap the rewards

. . . and more. This book is step one towards becoming the commander of your own life. The rest is up to you.

'Inspiring, practical and honest lessons that transcend the battlefield . . . read it and apply the lessons to any challenge' – Sarah Armstrong, CFO of Mesa Technical Associates, on The Dichotomy of Leadership

Good Habits, Bad Habits

‘The world's leading expert on habits’ – Matthew Syed, bestselling author of Black Box Thinking and Rebel Ideas

What if you could harness the extraordinary power of your unconscious mind to achieve your goals?

Shockingly, we spend nearly half our day repeating things we've done in the past without thinking about them. How we respond to the people around us; the way we conduct ourselves in meetings; what we buy; when and how we exercise, eat and drink – a truly remarkable number of things we do every day, we do by habit.

And yet, whenever we want to change something about ourselves, we rely on willpower alone. We hope that our determination and intention will be enough to effect positive change. And that is why almost all of us fail.

Professor Wendy Wood is the world's foremost expert on habits. Drawing on three decades of original research, she explains the fascinating science of how we form habits and provides the key to unlocking our habitual mind in order to make the changes we seek.

Combining a potent mix of neuroscience, case studies and experiments conducted in her lab, Good Habits, Bad Habits is a comprehensive, accessible and highly practical book that will change the way you think about almost every aspect of your life.

‘Wendy Wood is the world’s foremost expert in the field, and this book is essential’ – Angela Duckworth, bestselling author of Grit

Breaking Twitter

‘An excitable, high-octane account’ – Independent

In October 2022, Elon Musk marched through Twitter’s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come – brutal mass firings, an exodus of advertisers and ‘blue-tick’ celebrities and a vicious battle for control.

With unique access to Twitter insiders and Musk’s confidants, this is the astonishing story from all sides. Why did Elon overhaul Twitter’s blue-tick system, and how did it lead to the near-collapse of the company’s revenue? Will Twitter – now X – survive? How has the constant negative press coverage affected Elon?

With a wealth of hidden details, Breaking Twitter gives ringside seats to one of the most dramatic and compelling business stories of our time.

‘Mezrich’s books are the sort of engrossing reads you pick up in the airport then find the blockbuster film on the plane’ – Evening Standard

Gonzo Capitalism

From Chris Guillebeau, the New York Times bestselling author of The $100 Startup, comes a captivating guide that explains how to create new income streams and thrive in today's turbulent economy. The nine-to-five is dead. This is Gonzo Capitalism.

'A must-read guide to the new economy. This book will help you navigate emerging paths to prosperity that you didn’t even know existed!' – Ozan Varol, bestselling author of Think Like a Rocket Scientist

Burdened with piling student debt, stagnant wages, and a rising cost of living, a growing number of enterprising individuals are abandoning the traditional nine-to-five model of modern work. Instead, they’re turning to an ecosystem of unregulated, decentralized platforms to build their own version of success.

In Gonzo Capitalism, serial entrepreneur and self-help expert Chris Guillebeau explores this brave new world – from the tech workers working multiple jobs at once to the British teenager who earned $500,000 naming other people’s babies, to the global community of online gamers getting ‘paid to play’. Along the way, he shows you how our turbulent economy really works, and how to come up with your own unconventional ways to turn your time and talents into a better way of living.

How Big Things Get Done

Best Books of 2023 – The Financial Times and The Economist

‘Important, timely, instructive and entertaining’ – Daniel Kahneman, bestselling author of Thinking, Fast and Slow

World expert Bent Flyvbjerg and bestselling author Dan Gardner reveal the secrets to successfully planning and delivering ambitious projects on any scale.

Nothing is more inspiring than a big vision that becomes a triumphant new reality. Think of how Apple’s iPod went from a project with a single employee to an enormously successful product launch in eleven months. But such successes are the exception. Consider how London’s Crossrail project delivered five years late and billions over budget. More modest endeavours, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?

Understanding what distinguishes the triumphs from the failures has been the life’s work of Oxford professor Bent Flyvbjerg. In How Big Things Get Done, he identifies the errors that lead projects to fail, and the research-based principles that will make yours succeed:

+ Understand your odds. If you don’t know them, you won’t win.

+ Plan slow, act fast. Getting to the action quick feels right. But it’s wrong.

+ Think right to left. Start with your goal, then identify the steps to get there.

+ Find your Lego. Big is best built from small.

+ Master the unknown unknowns. Most think they can’t, so they fail. Flyvbjerg shows how you can.

Full of vivid examples ranging from the building of the Sydney Opera House to the making of the latest Pixar blockbusters, How Big Things Get Done reveals how to get any ambitious project done – on time and on budget.

'Entertaining . . . compelling . . . there are lessons here for managers of all stripes' – The Economist

Motivation

A legendary performance coach shares his simple, proven and fun methods for cultivating motivation – and keeping it. In Motivation, Stefan Falk is your expert guide to success.

‘If you’re looking for fresh ways to energize your work, you’ve come to the right place’ – Adam Grant, New York Times bestselling author of Think Again

Doing something for its inherent satisfaction – rather than external rewards – is the key to success and satisfaction in any endeavour. Motivation is your essential and comprehensive guide to achieving this. Filled with practical methods and techniques Stefan Falk developed at McKinsey & Company, and through twenty-five years as a senior executive and performance coach working with elite athletes, top executives, special operators in the armed forces and leaders from all walks of life.

To satisfy our psychological needs in today’s professional world, we must pursue them consciously and purposefully – but unfortunately, most of us don’t know how to do so effectively. The true solution to becoming happier, healthier and more productive is to become intrinsically motivated: to stop wasting time on activities that don’t really contribute to our careers or our company’s success, eschew the dog-eat-dog culture of modern business, and find ways to take pleasure in what we do – and to do it well. This groundbreaking book will revolutionize your approach to success at work and beyond.

‘The very best insights, tools and tips for managing yourself and your goals in high-pressure situations’ – Daniel H. Pink, New York Times bestselling author of Drive

Published as Intrinsic Motivation in the United States.

How To Calm Your Mind

A toolkit of accessible, science-backed strategies, How to Calm Your Mind reveals the path to a less anxious life, and even greater productivity, through calm.

Chris Bailey, researcher and productivity expert, realized he had burnt out. He was pushing himself too hard, and realized that productivity advice is useless without the mental space to use it.

Productivity advice works – and we need it now more than ever – but it’s just as important that we also develop our capacity for calm. By finding calm and overcoming anxiety, we don’t just feel more comfortable in our own skin, we invest in the missing piece that leads our efforts to become sustainable over time. We build a deeper, more expansive reservoir of energy to draw from throughout the day, and have greater mental resources at our disposal not only to do good work, but also to live a good life.

Among the topics How to Calm Your Mind covers are:

- How analogue and digital worlds affect calm and anxiety in different ways

- How our desire for dopamine breeds anxiety

- How hidden sources of stress can be tamed by a ‘stimulation fast’

- How ‘busyness’ is as much a state of mind as it is an actual state of life

The pursuit of calm ultimately leads us to become more engaged, focused and deliberate – while making us more productive and satisfied with our lives overall. In an anxious world, achieving calm is the best lifehack around.